Question
Assume the following demand curve: Q = 50,400 - 1,200(P). Variable costs are estimated to be $25.97. Calculate total contribution margin at the optimal price.
Assume the following demand curve: Q = 50,400 - 1,200(P). Variable costs are estimated to be $25.97. Calculate total contribution margin at the optimal price. Round your answer to the nearest dollar.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
