Assume the following scenario. You are a friend of Maya. Due to recent Covid19 crisis, Maya's dad lost his job and most of accumulated family wealth has been lost in stock market meltdown. Yet, Maya is still adamant on buying her new car. As a consumer behavior expert, Maya's family has approached you for help. They have requested you to persuade Maya not to buy her car until the family's financial position is recovered. Advice Maya.

could someone helh with pointing out reasons from a consumer behaviour expert point of view?

thanks alot!!