Assume we are planning for a new product development for:

• A Flight Airlines. Thinking of services likeInflight entertainment, Inflight child care services
• &inflight bedrooms cabins.
• ?Explain how the new product process is relevant in these industry through a real example. In other words, we need you to research how aof the industry introduced a new service to the market and explain it while relating it to the below figure.
• ?Use this figure as explanation to the questions you need to ask yourself and answer in each
• phase of the new product development process
• 

New Product Evaluation Process Phase Task Opportunity identification and selection Direction Where should we look? Concept generation Initial review Is the idea Concept/project worth screening? evaluation Full screen Should we try to develop it? Development Progress reports Have we developed it? If not, should we continue to try? Launch Market testing Should we market it? If so, how? In retrospect