Question
Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you
Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you use—open-ended, closed-ended, scaled?—and why? Suggest six to eight questions that you would ask and in what sequence you would ask them to someone?
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To determine the importance of brand names and features of mobile phone handsets I would use a combination of openended closedended and scaled questio...
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Essentials of Marketing Research
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
3rd edition
78028817, 9780078112119, 978-0078028816
