Could qualitative research be used to improve quantitative methods such as surveys? Explain your answer.
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Could qualitative research be used to improve quantitative methods such as surveys? Explain your answer.
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Related Book For
Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
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