Should marketing researchers working with Latinos concentrate solely on qualitative research? Explain your answer.

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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Question Posted: Dec 14, 2018 04:23 AM

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Should marketing researchers working with Latinos concentrate solely on qualitative research? Explain your answer.

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Qualitative research is considered to be especially appropriate for the Hispanic marketplace and emp...View the full answer

Essentials of Marketing Research

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