Assume you are in charge of developing the strategy for an international organization selling products in 25 different countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global strategy or a transnational strategy.

2.1 Introduction. (4)

2.3 If your organizations product is dry soup mixes and canned soups, would a multidomestic strategy seem to be more advisable than a global strategy? Why? (5)

2.5 If your organizations product is apparel and footwear, would a multidomestic strategy, a global strategy or a transnational strategy seem to have more appeal? Why? (5)

2.6 Summary and conclusion. (4)

2.7 List of sources. (2)

Question

Assume you are in charge of developing the strategy for an international organization selling products in 25 different countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global strategy or a transnational strategy.

2.1 Introduction. (4)

2.3 If your organizations product is dry soup mixes and canned soups, would a multidomestic strategy seem to be more advisable than a global strategy? Why? (5)

2.5 If your organizations product is apparel and footwear, would a multidomestic strategy, a global strategy or a transnational strategy seem to have more appeal? Why? (5)

2.6 Summary and conclusion. (4)

2.7 List of sources. (2)

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Assume you are in charge of developing the strategy for an international organization selling products in 25 different countries around the world. One of the

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