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Assume you are the head of marketing of Hyundai Motors Bangladesh. They recently started their dealership in Bangladesh and they sell cars which ranges from

Assume you are the head of marketing of Hyundai Motors Bangladesh. They recently started their dealership in Bangladesh and they sell cars which ranges from 38 lacs to 1.40 cr bdt. In this circumstances; a. Who will be your target market and why? b. What types of buying behavior are you expecting from your consumers and why? c. How are you going to differentiate your product offering from your competitors and how? d. Which models are you going to use your target market and why?

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