Question
Assume you are working as Marketing Manager at Tourism Queensland and given a task to promote tourism in the Queensland State: Please provide the following
Assume you are working as Marketing Manager at Tourism Queensland and given a task to promote tourism in the Queensland State: Please provide the following details:
Executive Summary
Background/Context
Summary of the previous campaign (Performance Report used in Assessment Task2)
Situation Analysis (e.g., COVID -19, recent floods, drought economic crises)
New Marketing opportunities
External factors
Internal Impact
Costs
Likely Benefits
Risks and Contingencies (Risk management strategies)
Feasibility for Implementation
Marketing Goals and Objectives
Marketing SWOT Analysis
Key Stakeholders
Key Performance Indicators
Legal and Ethical Considerations
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Operations management
Authors: Jay Heizer, Barry Render
10th edition
978-0136119418, 136119417, 978-0132163927
