Assume you work on Nike's brand team.You and other marketers are sitting around some lush couches, drinking sparkling water and wracking your creative, strategic minds trying to make some critical decisions on how you can grow the Nike brand.

You discuss possible brand extensions and follows is a list of possibilities.Which extensions make the most sense and which would result in brand dillution?Why?

Nike sheets and pillowcases

Nike pajamas

Nike furniture

Nike toothepaste

Nike hair gel

Nike cologne

Nike intimate apparel