Hi, we choose our new product as Ice cream (smoothie cup). I'm not sure about the distribution part. Please help if you want to sell these ice cream cups in the market what can be the ideal things for the sale distribtion of the ice cream cups.Section 4: Distribution Strategy (5 marks) ? Describe the distribution channel for your product in as much detail as possible with reference to the levels of the distribution channel and the types of distributors/channel members you will use. Explain why you have chosen this channel design. and include the following along with your description.? A description of the length and width of your channel.You want to make distribution channels as efficient as possible because they have a direct impact on a company`s sales.Direct routesIndirect channels:Products are provided through middlemen rather than by the seller's indirect channelso Who are these "middlemen"?Wholesalers, retailers, distributors, and brokers are just a few examples.? Some of the channel members.Hybrid Channels:Hybrid routes combine direct and indirect communication channels. ? An explanation of the intensity of distribution.Distribution levels:o Channel of distribution at level 0. [The manufacturer and the client have close and direct contact at this level.The cost of the company`s relationship with the customer is higher.]o Channel of distribution at level one.[The manufacturer sells the products to the distributors, who then sell them to customers through shops or wholesalers.Some, but not all, of the product's rights are retained by the distributor. The distributor is also responsible for sales and transportation charges to retail locations.]Level 2 Distribution channelThe level 2 distribution channel is comparable to the level 1 distribution channel.[The distinction is that the distributor in this scenario simply distributes things to merchants, who then sell them to consumers.]Channel of distribution at level 3 [A traditional distribution paradigm is level 3 channels. The distributor, retailer, and customer are all involved in the product`s journey from the producer. The cost of sales and marketing is split between the two parties. The benefit of this strategy is that it allows you to reach a broader audience.]? What conflict do you anticipate in the channel? Why or why not?

\f