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Assume your ad dollars are $400 and your total revenues (sales) are $12,000. Assume you've calculated your ad elasticity and it is 0.12, and your
Assume your ad dollars are $400 and your total revenues (sales) are $12,000. Assume you've calculated your ad elasticity and it is 0.12, and your normal price elasticity (in absolute value) is 1.8. Which of the following is correct? According to the profit-maximizing ad-to-sales ratio we studied in class... a. You are overspending on advertising b. You are underspending on advertising c. You are spending exactly the right amount on advertising d. None of the abov
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