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Assume your company wants to publish some ads in Facebook to advertise its products: beer. For each ad, you pay FB equivalent of $0.50 total.
Assume your company wants to publish some ads in Facebook to advertise its products: beer. For each ad, you pay FB equivalent of $0.50 total. If a customer purchases your beer, you make $3 (This doesn't include the ad cost). You can choose which customer will receive the ad based on a model you developed previously. You want to make sure, for each ad you publish, at least you make $2. Which group of people in your dataset will you target
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