Assume your organization is going forward with entering intothe country you discussed in your country study. They are now in the process ofdetermining the more specific details of setting up business in that country. (The country is India)

They have asked you to write a report on yourrecommendations as to how they should enter the country, staff the operation,the type of international strategy they should use, and the marketing anddistribution strategy. (The country is India)

You are touse at least three additionalsources to complete this assignment. PLEASE remember to cite all yoursources; proper citation of your sources is a requirement for this course. Thisassignment is to be a minimum of 2 - 4 pages typed, font 12, double-spaced.

Please support all recommendationswith sound reasoning and research.

You report must cover but not limited the following areas: (Pleaseinclude the items listed below in the report)

Mode of Entry

oPick the most appropriate mode of entry

oDiscuss the pros and cons

oSupport your decision with research

Human Resources

oStaffing Needs

Management

Lower-Level employees

oStaffing Approach

Ethnocentric, Polycentric, or Geocentric

oPay and Compensation

oTraining and Development

oUnion Concerns

Marketing

oTarget Market & Market Segmentation

oPricing

oAdvertising

Cultural Concerns & Barriers

How will you address them

oCompetitor Marketing Analysis

Distribution

• Distribution Strategy

Suppliers

Use local, home country or a mix?

oProduction facilities (if needed)

oWill you use outsourcing