Question
Assume yourself to be a global marketing manager of Best Western Hotels and Resorts. We are in an uncertain coronavirus pandemic season. Experts caution that
Assume yourself to be a global marketing manager of Best Western Hotels and Resorts. We are in an uncertain coronavirus pandemic season. Experts caution that the pandemic may last 5-7 years. Given this, how would you adapt your global marketing strategy? Be specific and creative.
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Essentials Of Managerial Finance
Authors: Scott Besley, Eugene F. Brigham
12th Edition
0030258723, 9780030258725
