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Assuming that Ghost Kitchens Canadian brand is entering into UK Provide : Any examples of localization/translation for this company that you have come across during
Assuming that Ghost Kitchens Canadian brand is entering into UK
Provide :
Any examples of "localization"/"translation" for this company that you have come across during your research? If they have international activity - what market entry strategies have they used thus far - to the best of your assessment? Do they look to you like a "first mover" or "late entrant" - and why?
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