1. Asta wants to buy a new laptop but hasn't decided on a brand. In order to be able to compare several options, she goes to Best Buy. The brands that sell through Best Buy are also able to reach many potential buyers in one place. This illustrates how channel intermediaries offer _______________________________.

contact efficiency

reciprocity utility

selectivenss

a mixed assortment

standardized shopping

1. You can find the products in several places, such as in-store at CVS or Target, and online through Amazon.com or the company's own webshop. In other words, the company uses a ______________ strategy.

		channel captain strategy
		multi-channel strategy
		channel mix approach
		exclusive distribution strategy
		vertical channel strategy

1. If a manufacturing company is unhappy with how a retailer partner displays the manufacturer's products in the store, this will likely lead to ____________________.

		vertical channel conflict
		horizontal channel conflict
		channel incongruency
		intensive distribution challenge
		reverse distribution

1. One of the ways in which retailers bridge the gap between what consumers would like to buy and what companies prefer to sell is by "breaking bulk," that is, splitting large shipments of product into smaller units, e.g., individual cans of soda. This activity is an example of how intermediaries provide _________________.

		form utility
		exchange utility
		contact efficiency
		channel streamlining