ASW, a regional shoe chain, has recently launched an online store. Sales via the Internet have been sluggish compared to their brick and mortar stores, and management suspects that its regular customers have concerns regarding the security of online transactions. To determine if this is the case, they plan to survey a sample of their regular customers.

Which of the following is the parameter of interest in the ASW study?

Question $10$ options:

$\%$ of regular ASW customers who have concerns about online security

$\%$ of ASW customers who belong to the rewards program that don't shop online

ASW customers who belong to the rewards program

none of the above

all regular ASW customers