At Ollie Bollie Incorporated, the leadership wants to encourage their management team to be motivated to achieve the company's objectives and targets every quarter. They have implemented a bonus system and are hoping that it will be a powerful motivator. However, a key concern of the new CEO is that extrinsic rewards can result in unintended consequences that may have a negative effect on the company. The CEO gave $2$ examples that she previously dealt with in other companies: Example $1$: A Regional Division Manager of a large merchandising company receives a $20\%$ bonus if her division exceeds the budgeted profit target $.$ This Regional Division Manager has responsibility for all aspects of the value chain within the Western Canada region $.$ Example $2$ : A Sales Associate at a cell phone service and provider receives a commission on all customer sales $.$ Assume each retail outlet location has multiple sales associates that are all eligible for sales commissions and they have access to offering discounts to customers within a range $.$ Required : a$.$ For each of the above examples $,$ provide and explain one unintended negative consequences that could have longer term impacts that might arise as a result

b$)$ For each of the above examples, identify some controls a company could put in place to reduce the likelihood that the unintended consequences you identified in part a$)$ will occur. Provide one control for each example above $(4$ marks $).$

of the extrinsic incentives employed