At the start of the course, students will be assigned to teams and each team will select an organization to develop a digital marketing plan and strategy. Suggestions for the case will be provided by the instructor that teams can choose from or groups can select their own scenario to work on upon the instructor's approval. To ensure consistency and quality, teams are required to utilize the attached digital marketing plan and strategy template $($also available in Course Information$)$ and complete each section as described in the document. This template consists of six $(6)$ major steps as follows:

Step $1$ Audit: Where are we now?

Step $2$ Create a strategy and objectives

Step $3$ Build personas

Step $4$ Place objectives into a table, add outline tactics for each

Step $5$ Extract all tactical actions and add detail

Step $6$ Add resources and budget

This paper will be $15-20$ pages $($excluding cover page and reference page$)$; APA writing conventions should be followed with a minimum of eight $(8)$ sources referenced and cited.