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At this moment, the demand informa on is not shared between supply chain partners. a ) Compute the actual BWE observed by supplier Samsung. [
At this moment, the demand informaon is not shared between supply chain partners.
a Compute the actual BWE observed by supplier Samsung. point
b Compute the lower bound of the Bullwhip Effect observed by the raw material supplier.
point
John suggests that the issues may be stemming from Samsungs forecasng method. However,
Samsung is hesitant to switch from the Moving average forecast as they do not understand the other
methods.
c Propose an adjustment to Samsungs forecasng method to decrease the BWE. Discuss your
suggeson point
Samsung proposes that John could also share his demand and forecast informaon to simplify the
situaon That would make everyones life even easier.
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