At which stores did you choose to distribute your backpack (choose all that apply)?

PROFILE SALES FEEDBACK Market Survey School Children Summary of the results of initial market research for this target segment Demographics 35,000 1% Market Size (thous): Growth Rate: Purchase Behaviour Purchased pack last quarter (%): 20% Price Preference Data Avg purchase price: $24.00 Preferences Survey results asking members of this segment to rate the importance of five characteristics Capacity Comfort Durability ||| 23% Waterproof Eco-Friend y Target Segment At which stores did you choose to dis Department Store Direct Discount Retail Chain Fashion Boutique High End Outdoor Online Discount Retailer University Store