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Attempted: 0 / 4 Question 2 Revisit Later You are working as a management trainee with a national department store chain. The Director of Marketing
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You are working as a management trainee with a national department store chain. The Director of Marketing has indicated that one of his goals is to increase customer satisfaction over the next year based on the results of research. You have been asked to develop a questionnaire to determine the extent of customer satisfaction and their loyalty towards the stores. Assume that the survey will be answered by the male or female head of the household who did most of the shopping in department stores? Keeping in mind the basic principles of questionnaire designing, draft a questionnaire that can gather basic information, classification information, and identification information effectively. Basic information relates directly to the research problem; classification information consists of socioeconomic and demographic characteristics used to classify the respondents and understand the results; and identification information includes name, postal address, email address, and telephone number
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