Attempts left: $1$

IKEA is known for its sustainability initiatives to improve its products and stores. The company uses sustainable sources for its materials and aims to use $100$ percent renewable energy. IKEA releases an annual sustainability report to inform stakeholders. IKEA believes in the strategic process involving stakeholder assessment to create meaningful long$-$term relationships with customers while maintaining, supporting, and enhancing the natural environment. This strategic process is called

green marketing

global marketing

relationship marketing

the marketing concept

socially responsible marketing