2. Pretend that you are a Copy Writer for an Advertising Agency. You have been tasked to draft "The Big Idea" for the IMC plan for the product or service for this class project. 3. Notable "Big Ideas" are: 1. Nike: Just do it 2. Apple: Think Different 3. Debeers: A Diamond is Forever 4. For ideas and tips read "100 effective company slogans for inspiration in 2022" and Creative Advertising ldeas. 5. You may use any medium appropriate to convey your "Big Idea" (video, MS Office file, or PDF) Remember to use a spell and grammar checker! IMC: Updated Additional Guidance Write a 2-4 page paper in MS Word that is APA formatted. The scope of the paper is to come up with a slogan or idea that defines your target company. Examples are similar to the Big Ideas listed above. Once you determine a slogan that can be the identity of your marketing efforts, you then need to build out your paper with the details of your Integrated Marketing Communications (IMC) plan. The IMC should consist of the following: - Considerations for developing your IMC plan. - Approach for relaying or communicating your IMC plan. - Outline the various mediums and channels that you will utilize for your IMC plan. For example, print media, TV commercial, social media platforms, direct mail marketing, email campaigns, etc. - How will you analyze or determine if your IMC plan is effective and yielding expected results for your product or service