Consider the Raj Soin College of Business as "the firm." First, scan the general environment, followed by the industry (competitive environment). 1) With respect to the general environment (social trends, technological trends, economic conditions, etc.), assess how the Raj Soin College of Business is being impacted (positively or negatively - it can vary depending on which factors you analyze) by factors outside of its direct control. 2) Next, assess the industry environment. Which other organizations compete with the RSCOB by providing similar products/services? 3) Third, what opportunities do you see for RSCOB? 4) Fourth, what threats do see that might impact RSCOB? 5) Based on what you have learned, what are your overall recommendations for RSCOB in terms of succeeding in the current external environment and competitive landscape