Attitude is both the source and result of behaviour. However, personality also influences a customer's decision to purchase a product. Which of the following statements is the most accurate?

Select one:

a.Personality is similar to attitude since they are both internal influences.

b.Marketers should focus more on a customer's attitude than their personality.

c.One's personality is not subject to the parenting style they were exposed to when young.

d.None of the above