Question
Attitudes What attitudes are consumers likely to form about the blog/website? Why? Based on consumer attitudes towards the blog/website, what behavior/s is/are likely to follow?
Attitudes
What attitudes are consumers likely to form about the blog/website? Why?
Based on consumer attitudes towards the blog/website, what behavior/s is/are likely to follow?
Social Groups
Might the blog/website serve as a "referent?"Does the blog have reward power, information power, referent power, coercive power, legitimate power, expert power?How so?
Other
Revisit the materials/topics covered in class and in your book.Depending on your specific blog/website, additional topics to the ones above could be explored/analyzed. Think about Culture and Subcultures.
https://www.tesla.com/blog
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Leading Strategic Change In An Era Of Healthcare Transformation
Authors: Jim Austin ,Judith Bentkover ,Laurence Chait
1st Edition
3319808826, 978-3319808826
