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Authentic Cup is trying to decide which product to showcase on their homepage in order to increase online sales: their classic product, Sidamo Ethiopia coffee,
Authentic Cup is trying to decide which product to showcase on their homepage in order to increase online sales: their classic product, Sidamo Ethiopia coffee, or their new product from Columbia Valley, WA Charles Smith Royal City Syrah red wine Jasnah, their Chief Executive Officer CEO wants to showcase the coffee because she believes they need to stick to their roots in coffee to improve online sales. Kaladin, their Chief Marketing Officer CMO believes that showcasing their new product red wine will help them to expand their market and that showing their wellknown coffee will not improve online sales at all. Who do you agree with, if any? Please explain why or why not?
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