Authentic Test is a newly emerging cheese brand made in Canada by Forever Testy Co. (FT). Capitalizing on special minerals in the soil that enriches the quality and test of grass in Canada and using centuries old Aboriginal traditions of cheese making, Forever Testy keeps the process of cheese making a guarded secret. To effectively compete with other well-established international cheese producers, especially in France and Italy, FT has followed a short-term but aggressive marketing campaign to attract businesses in Canada. To this end, for six months only, FT is willing to give 5 kilograms of its premium cheese for free for orders that exceed 100 kilograms. This aggressive marketing strategy is valid for six months and only applies to Canadian businesses.

Parmesan, Brie de Meaux, Roquefort, and Pont l'vque are some of FTs major competitors in Canada. They all are well-known brands, offering very competitive prices in Canada.

FT seeks to expand its market share in Canada. Your task is to do what is needed to achieve that goal (no word limit, write as you see fit). To this end, you may want to keep the following list of questions/queries in mind:

1. FTs business priorities.
2. Advanced negotiation techniques and customers complaints handling.
3. Different types of buyers have different needs and require different skills.
4. How to effectively use Authentic Test FABs to influence buying decisions and develop long-term customer relations in Canada?
5. Is there a connection between a sales strategy and M.A.D? How many types of sales strategies are there? Are the concepts of sales funnel and flywheel relevant here?
6. Do you think sales calls are effective in selling a product such as cheese and if so, how?
7. What are some of the major approaches to establish rapport with customers?
8. How do you effectively apply probing techniques to identify purchasers needs?
9. What are some of the potential concerns Canadian businesses may have when considering your product?
10. What are some of the techniques you would use to overcome or minimize possible objections from Canadian businesses?
11. What are some of the effective closing techniques in the case of your product?
12. Should you ask open-ended diagnostic questions during the negotiation processes?
13. What are the four major steps for effective negotiation preparations?
14. How important understanding the principles of influence is?
15. Prepare a thorough plan for your negotiation with a potential Canadian business such as Metro and apply the relationship cycle to develop a Customer Relationship Management (CRM) plan with this store.