Authority and expertise fall under the _____________ influence in business buying behaviour.

Select one:

a.interpersonal

b.environmental

c.personal

d.organizational

e.societal

Which of the following is NOT an established measure of the effectiveness of a firm's website.

Select one:

a.profitability

b.industry awards

c.click-through rates

d.conversion rates

e.website traffic counts

Which of the following concerning sustainable marketing isnotcorrect?

Select one:

a.Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.

b.The sustainable marketing concept specifically focuses on future company needs, but not the future welfare of customers.

c.The sustainable marketing concept focuses on the future welfare of consumers and future company needs.

d.The sustainable marketing concept holds that a company's marketing should support the best long-run performance of the marketing system.

e.None of the above.