AutoSave OFF AH ? C G .. . Question 11 - Saved to my Mac Home Insert Draw Design Layout References > ? Tell me Share Comments A " Example for Sabre R&D Calculations CA Paste Font Paragraph Styles Dictate Sensitivity Editor Complexity Lowest Highest Middle Point Actual scale 150 (7+150)/2 = 78.5 Non-dimensional -25 +25 0 (standardized) scale Period Market World What actual Complexity value should we choose for a new R&D if we want to position our new Devices W1 product at "+18" on the non-dimensional Complexity scale (from perceptual map, to the ideal 25- Legend need of the Epsilon market)? 20- ....L.. Baller Gamma . Caster 15 Camst Danil Daibi 10 -- Diamond Y Axis -25 +18 +25 Fano Speed 5 . Gamer Winner Halter 78.5 X=? 150 0 Holder . Pres Pippen - 5- 10 Segment 1 - Alpha Segment 2 - Beta +18 - (-25) X - 7 Segment 3 - Gamma Segment 4 - Delta +25 - (-25) 150-7 -15. Segment 5 - Epsilon -20- +18 - (-25) X - 7 50 143 -25-75 -20 -15 -10 5 10 15 20 Complex. X = 7+ +18-(-25) * (150 -7) =7 + 25 x 143 = 129.98 For this question, you're a part of the Green company (let's say it's a real company in this case) The above is the formula you can use in Excel, where +18 is the ideal preference level for the hat competes in a Sabre market as we know it from our class experience. Upon seeing this target market on the non-dimensional scale, and 7 and 150 are the two ends of the Complexity perceptual map, your company's CEO immediately recognizes the strategic opportunities of scale. designing two new products (new R&Ds) for segments 2 (Beta) and 5 (Epsilon), respectively You can change 7 and 150 to the actual ending points of other product attributes to customize your formula. And you can change +18 into any other point on the non-dimensional scale for 4.1. Use the general calculation rules given in the Sabre to determine the best attribute levels, as your attribute to meet your conversion needs expressed in their original (unstandardized) scales, for both speed and complexity for both of your new R&Ds. Both attributes are highly important to the customers' purchase decision- Page 44 of the online student guide has more information on how to do these calculations. making. Briefly show your calculation process. Use your own best judgment to determine the ideal points on these two attributes for the two segments from reading this figure. The ranges of the original attribute levels for speed and complexity, are 57 to 156 (for speed) and 32 to 89 (for complexity) Page 1 of 1 155 words Focus + 100%