AutoSave v2: MKTGSOO_m term Home Insert Draw Design Layout References Mailings Review View Grammarly Q Tell me 13 Share 3 Comments ' , A e ;: A [an \"5% T'mes New\" V 12 " A A Aa" A) E" ._ " IL I AaBchDdE AmbCeDdI AaBchan Aanncmdr \"ande ) A Q; G paste 2 I A _ t5 Heading 1 Heading 7 Normal Subtitle Title Styles Dictate Sensitivity Open 6 B I g V ab X1 x A v v v E ' v 0' v % Pane Grammarly Cl Analyze the data in depth using the ASSESSOR molt BTB has set its goal to obtain 8% of market share on the first couple of years. Which of the following seems to be the best approach of using the $1,000,000 dollar budget to achieve the goal? Some of the om'ons on the table are: 1) Increasing the advertising budget. Ben estimated that a SIM increase in the ad budget could increase the percent of \"Us. households exposed by 8 points. 2) Increasing the sampling budget. At 50 cents per household sampled (assuming 100,000,000 US households in total), Ben could increase sampling by 2 percentage points, With such information, estimate the long-run market share using the ASSESSOR tool. The market context has been analyzed as follows and is entered into ASSESSOR tool. 45% awareness: able to freely recall, or at least remgnize 85% have product available when they seek it 15% of market will receive free sample 70% who receive sample will try it Please make a recommendation to Ben as to how to allocate the marketing budget and how they should revise their big picture (cg, Should they focus on alternative source ofvolume? Should they position their product di'erently'?) ANSWER: Indicate the option: Option 1(increasing ad budget) vs. Option 2 (focus on sampling) Why? Any changes you would recommend? _ v + 100% Page 10 of 10 1446 words [13 English (United States) Focus n