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Awake Running Case - Chapter 4: Scrappy Little Research (3/9 points each question, see Rubric below) 1. Prepare a five-slide presentation for Awake on the
Awake Running Case - Chapter 4: "Scrappy Little Research" (3/9 points each question, see Rubric below) 1. Prepare a five-slide presentation for Awake on the marketing research process. Keep in mind Awake's current approach versus what you have read in your textbook and class notes. 2. How could analytics help Awake with their marketing research goals? Provide at least two examples (only one related to social media) in order to show the increased importance of 3. Awake conducted in-depth research on an open-ended question: "What are the most analytics in marketing research. attributes of Awake's products that compel you to buy our product?". Develop a series of closed-ended questions that could also help to answer this
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