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a)What is driving Apple's entry into the mobile phone market? (12 marks) b)Is the move consistent with Steve Jobs' vision for Apple? Explain your position.

a)What is driving Apple's entry into the mobile phone market?(12 marks)

b)Is the move consistent with Steve Jobs' vision for Apple? Explain your position.(10 marks)

c)What strategic focus does the move signify? (10 marks)

d)What alternatives are open to Apple and how could Apple pursue them? (8 marks)

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