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a)Would you say that Apple's initial entry into China was propelled by the global myth of international brands? How did Apple influence consumer perceptions to
a)Would you say that Apple's initial entry into China was propelled by the global myth of international brands? How did Apple influence consumer perceptions to gain market share in China? (5 Marks)
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
