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Ayden is the sole proprietor of a shoe repair shop in Atlanta. His business has been increasing for five years and he is now considering

Ayden is the sole proprietor of a shoe repair shop in Atlanta. His business has been increasing for five years and he is now considering opening a second repair shop downtown. Ayden is putting together a plan, estimating costs, projecting potential revenue of a second shop. Ayden is behaving rationally because
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he is considering not only his own interests, but those of the competition and the general community as well.
he is considering not only his own interests, but those of the competition and the general community as well.
he is analyzing the costs and benefits of the decision, which will be based on his self interest.
he is analyzing the costs and benefits of the decision, which will be based on his self interest.
a second shop is the optimal decision.

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