Ayota Car Company produces a car that sells in Japan for 1.8 million. On September 1, the beginning of the model year, the exchange rate is 150:$1. Consequently, Ayota sets the U.S. sticker price at $22,000.

Ayota attempted to raise prices in the U.S. market to improve its situation. What are the pros and cons of this strategy?

Suggest two production strategies for Ayota to improve its situation?

Suggest three marketing strategies that Ayota can improve its situation. Be specific.