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b) A Company is considering the introduction of a new product to its existing product range. It has dened two levels of sales as high

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b) A Company is considering the introduction of a new product to its existing product range. It has dened two levels of sales as \"high\" and \"low" on which to base its decision and has estimated the charges at which each market level will occur together with the costs and consequential prots .I' loses. This information is summarized below; Probability Market the product Do not market the \"(l-tiltlltl\" product \"tHlJltl\" WW (4mm .- The company's marketing manager suggests amarket research survey be undertaken to provide thher information on which to base the decision. {In past experience, with a certain market research organization, the marketing manager assesses its ability to give good information in the light of subsequent actual sales achievements as follows; Actual Market research survey outcome halarket \"high\" Mlarket \"low\" meme \" \"Low\" sales forecast Required I. Given that, to undertake the market research survey will cost 20,0t}, state whether or not there is a case for employing the market research organization II. Construct a decision tree for the problem with the alternatives of undertaking or not undertaking the survey and to advise the company on its best course of action

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