B Commonwealth Bank: Determined to be different It was a controversial move for Australia's largest bank, the Commonwealth Bank of Australia, to change from its hugely successful Which Bank?' campaign to the "Determined to be Different' campaign, with quirky, humorous spots about a fictitious US advertising agency providing ideas for the CBA. Yet, it appears that the campaign was a winner. In a campaign in which reality seemed to be imitating art, the CBA controversially appointed the San Francisco advertising agency Goodby Silverstein & Partners to the $100 million account. The first advertisement in the series shows what an over-the-top advertisement a US agency would have created if it been given free rein. The advertisement featured a