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(b) Complete the Vertical Analysis table Vertical Analysis Income Statement 2018 2019 Gross Sales* $950 $1,350 Cost of Goods Sold $160 $175 Gross Margin $790

(b) Complete the Vertical Analysis table

Vertical Analysis

Income Statement

2018

2019

Gross Sales*

$950

$1,350

Cost of Goods Sold

$160

$175

Gross Margin

$790

$1,175

Expenses:

Salaries **

$150

$165

Warehousing Costs

$80

$80

Advertising ***

$60

$70

Bad Debt ****

$55

$55

Total expenses

$345

$370

Net Income

$445

$805

* Customer Returns amounted to $350 in each year

** Salaries include Commission and Bonus

*** Advertising includes newspaper, fliers, radio and TV ads

**** Allowances for Bad Debts typically represent 10% of Gross Sales

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