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(b) Complete the Vertical Analysis table Vertical Analysis Income Statement 2018 2019 Gross Sales* $950 $1,350 Cost of Goods Sold $160 $175 Gross Margin $790
(b) Complete the Vertical Analysis table
Vertical Analysis | ||||
Income Statement | 2018 | 2019 | ||
Gross Sales* | $950 | $1,350 | ||
Cost of Goods Sold | $160 | $175 | ||
Gross Margin | $790 | $1,175 | ||
Expenses: | ||||
Salaries ** | $150 | $165 | ||
Warehousing Costs | $80 | $80 | ||
Advertising *** | $60 | $70 | ||
Bad Debt **** | $55 | $55 | ||
Total expenses | $345 | $370 | ||
Net Income | $445 | $805 | ||
* Customer Returns amounted to $350 in each year | ||||
** Salaries include Commission and Bonus | ||||
*** Advertising includes newspaper, fliers, radio and TV ads | ||||
**** Allowances for Bad Debts typically represent 10% of Gross Sales |
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