B. core values. C. points of similarity D. Core competencies 7. Placing products in the BCG matrix results in 4 categories in a portfolio of a company. SBUs having high growth, high market share are called A. stars. B. question marks. C. cash cows D. dogs E. problem children. 8. Marketing metric refers to A. a measure of the quantitative value or trend of a marketing activity or result. B. a form of trend analysis used to predict potential profits in the future. C. one of a series of mathematical formulas used to calculate potential profits based upon different environmental factors D. a qualitative measurement of a product's performance based upon input from members of a cross-functional team E. the value of a product in terms of market share Environmental forces refer to A. the internal strengths of a company that enable it to remain competitive regardless of outside factors. These strengths include financial backing, management experience, quality of workforce, relationship with vendors, and customer loyalty. B. external factors such as weather, topography, or natural disasters that can enhance or restrain a company's growth. C. the uncontrollable forces in a marketing decision involving social, economic technological, competitive, and regulatory forces 9. D. the controllable forces in a marketing decision involving social, economic technological, competitive, and regulatory forces 10. Market segmentation stressesand relating them to specific marketing actions. A. aligning tasks to match competitor tactics B. grouping people according to similar needs C. dividing people within a market randomly D. dividing people into the smallest groups possible 11. Product differentiation refers to A. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs. B. the combination of product features received by targeted buyers