Sunita took her niece, Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation. You are a marketing manager of ABC company. You are asked to persuade the customer and make customers buy the products.Explain the variety of promotion tools you will consider to use to achieve this objective?