(b) You need to come up with the most cost efficient way to have everyone' join this online support group. This is an example of two-sided market. You need to subsidize some potential users in order to kick-start the network. (i) Which side of the market do you propose to subsidize and how much is the subsidy per person, and how many people would you give subsidy? (3 points) (ii) After your proposed subsidy in part (i), describe the order in which patients and/or influencer(s) will join the network? (10 points)