Background:

Building on OMO's current sustainability initiatives, develop a Unilever Laundry Sustainable Business Strategy for OMO which focuses on driving long term commercial/financial benefits for the business at the same time as increasing positive social impact and decreasing environmental impact i.e., build a plan that drives both sales and profit for the business with sustainability at the heart of the plan. You may choose to focus on 1 big idea and delve deeply into that idea or you may choose a number of ideas/initiatives and be a bit broader. Both approaches are fine. The key to your presentation will be to show the business that by putting sustainability at the heart of the business strategy, we can drive more sales, reduce the cost of doing business, reduce risks across our value chain and ultimately build deeper connections with our consumers.

Please provide the Explanation of the strategy using every part of the Strategy Diamond to highlight how the strategy would work, why it would work and how it would be implemented. The diamond includes:

Staging Economic Logic