Background: The Business Plan

You own a frozen pizza manufacturing and distribution business. Our premium product, Buzz All Natural Pizza appeals to the adult learners at DeVry University. A marketing survey revealed a time-starved segment that is always in need of energy at the end of the day or week in order to do their schoolwork. Also being poor time managers, this homogenous group requires a more direct form of intervention in order to reach peak academic performance. In order to meet this need, your pizza has caffeinated tomato sauce.

• Marketing: You have a segmentation analysis of the lifestyle variables for the adult learners market. The results support the need to invigorate and refuel with comfort food that is also nourishing. What better choice for adults than pizza? What will fill this need and differentiate Buzz-Time Pizza is the caffeinated tomato sauce.
• Operations: You and a couple of friends will make, bake, and deliver made-to-order pizzas in two sizes. There is room in a garage for refrigeration, preparation tables, and a wood-fired oven. The sales manager will make all deliveries in his or her vehicle.
• Financing: Clearly, this is a long-term investment. The three founders, who will each contribute an equal amount, have agreed not to draw a salary for 3 years. You have hired a sales manager and a part-time office manager.

The Operating Budget

Input the sales volume, as projected by your Field Sales managers. The sales manager has provided the following sales estimates and price points for the first quarter of 2020. Input these values in the worksheet labelled Operating Budget.