Background: Tide is an american based company which has expanded its business all across the globe, it use to operating it selling the laundry detergents to the general public at large for their fabricated clothes. the detergent is use to remove the stain from the fabric no matter how hard the stain is, the brand is committed to provide their customer improved product that changes peoples life. Tide is working on its product with the sustainable process of cleaning laundry, with times to come due to scarcity of water, plastic waste and more. The sales of the company is not great, the competition is creating more challenges in spite of all the work that is served for the people, customers are looking for more variety and other competing companies are doing the tons of marketing with a social message that is inspiring the public at large.

what to communicate: to spread the awareness that the company is not clean the clothes or fabric but bring the social cleanliness in the society. that stain are not the choice but style is, the objective of the company is to help the human kind by spreading the message of social clean. the company will not only help in cleaning the fabric but also clean the society of bribery, black marketing by fighting against the social crime. we are cleaning the cloths for free in coming time for two days to help them to bring the change in the human kind. our objective is to create cleaning society (Physically and mentally) and it could be achieved and first steps toward it by cleaning you clothes first.

Targeted profile : The company is aiming for the middle and the lower class family majorly because the rich will but what is richer and better but middle and lower class do not have much of choice in good detergents. the company wants the products need to purchased by all the sector of population high, middle low but is focusing more on low and middle. the company is focusing in cities, country side places where the chance of cleaning the cloths are high, as the mother is in-charge of the house hold decision so Tide is focusing more female sector to gain their attention. the targeting audience is between between the age group of 18 to 50, the company will not be focusing on the rich cities or developed cities with people having the population of high class but more on poor and middle income sector demographic area. Although it is not true that rich people are not the target, they are the secondary who will be chased with the social message that will be shared through the advertisement or promotion.

Feature, Advantage, Benefit : the product tide is offering is available in the affordable price for all the income group. tide is made many other liquid detergent depending on the type of the fabric also and made the specific softener for the infants for their soft skin so that the skin may affect. Tide is been manufactures using best alternative of ingredients so that it may not cause adverse affect on people washing clothes with hand or damage the fabric instead of embracing it. it contain the oxidized power chemical that help in cleaning the cloths effectively.

Advantages: Tide use to give challenge to the customers from time to time to give their dirty clothes and they will return them dry and clean. Tide detergents remove the stains very effectively from the clothes without any damage to the fabric.

Benefits: the clothes will we clean with less efforts then the other detergents. the detergents come in different variety of fragrance of smell which add the good smell in the cloths and remove the odor if any.

Key Benefit: the key benefits for the company is to provide the best quality of product at very reasonable price because Tide is not selling detergents for money but providing the human kind services to society at large. Tideuse to donate the clothes that are been provided by the customer which they clean with detergents and dry them, and donate them as per the requirement according to the size structure. Tide not provide the service but is building the path of loyal customer to help human kind.

Positioning statement : Tide is crating the change to clean the society and help the human kind by help in cleaning the social bad from the society at large and make a stain free society. the mission is to clean with the sustainability of resource for the future so working toward cleaning the cloths without the use of these resources.

Brand personality : Tide is one of the biggest brand in the world working for the whiteness and cleaning the fabric, now tide is not focusing of white but the cleaning of the cloths because "the stain is not new good but the style is". As the pictures speaks for itself tide is not believing in white anymore but clean and tidy clothes. the brand is created over the time with the customer and helping them to believe them, as it is the trust to create.

Customer insight: Tide has receive many reviews on different platform like Tv, Magazine, Social media, one of them is that

1. "Tide makes the clothes make more confident for the person who wears" because the tidiness improves the integrity of the clothes.

2. "The fragrance is good. And a little amount is enough for a large number of clothes. It cleans very good. And removes all the stains."

many customer have different reviews because of the platform on which it is sold or problem of loose packaging and cuts made on the packaging during transit but the quality of overall service is great. the reason customer buy the product because of the quality that tide serves and services provided. the vision of the Tide make it unique and different from others competitors. the time most of people started to buy tide is when take all the dirty cloths and return all the clean clothes that brings the that encourages the service to serve human kind and help them.

Consumers Take- away- : Tide is the trust that people will built to cleaning the city physically, socially, mentally and emotionally. the first steps toward for cleaning it through wearing the clean cloths and reviving the thoughts and filter out the bad stuff.

TASK: You are the target.

Choose a product that you use daily.

Find Personal Media Network (PMN) for yourself from the moment you wake in the morning until you go to sleep at night.

Requirements:

Outline yourself as the target

- Demo/geo/psychographic/behavioural

Outline your chosen product

- What are the key benefits and how does your product differ from the competition

do Personal Media Network for one full day

- Clear, relevant, insightful

Based on your chosen product and you PMN, when are you most 10 receptive to the message?Why?

What media would reach you when you are most receptive to your 10 message? Why?

What would be the advertising appeal for your ad? Why?