BADM 321: Marketing

Final Marketing Plan

Worth: 100 points

Learning Objectives:

Students will be able to apply marketing analysis, planning, and control concepts.

Students will be able to demonstrate and apply marketing mix competencies.

Students will be able to apply research for exploring marketing opportunities.

Students will be able to apply research for identifying marketing problems.

Students will be able to apply research for implementing solutions.

Course Objectives:

Understand the fundamental concepts and perspectives of marketing.

Demonstrate the role of marketing in the company.

Explore the relationship of marketing to other functions.

Assignment Description:

This final assignment requires you to select a product, company, organization, nonprofit, or even a person, yes people can have marketing teams! Select something you are passionate about because you are going to be doing in-depth research.

Assignment Requirements:

• Research your company or organization
• Using the marketing plan worksheet as a guide prepare a marketing plan.
• Scholarly sources: Minimum of 5 scholarly sources. You can use additional (.com) sources, but make sure you have at least 5 scholarly sources. The text can count as one! If you need help finding scholarly sources, look at our link in blackboard or email me!
• Spelling & grammar must be correct.
• Use APA citation guidelines
• Include a bibliography

Paper Specifics:

• Length: 7-9 pages, double spaced & one inch margins (only pages with writing count).
• Visual: Must include a swot matrix within the document.
• Professionalism: Format and layout must be professional.