Bairos:

Alright, let's step back for a minute. Let's say we have identified a potentially strong and steady market demand. We have determined we should not make the product ourselves. We have identified at least two sources of supply. We negotiate prices and work with the suppliers to provide us with enough inventory to prevent any stock outs and on the procedures to insure we get our orders filled expeditiously. We are now exactly where our customers are $-$ on the buying end$-$of the deal.

What are the issues we need to address?