Bake $305-$ Menu Planning Case Studies

Case Study $1$: Evolution of Desserts and Menus in a Historic

Restaurant

The case study will provide insights into successfully navigating the evolution

of desserts and menus in a historic establishment, showcasing how tradition

and innovation can coexist to enhance the overall dining experience.

Framework: A renowned historical restaurant, $$Old Mill Toronto$$ was

established over a century ago, is known for its traditional desserts and

timeless menu offerings, served during the Afternoon Tea event. The

management is considering updating the dessert menu to align with modern

culinary trends while maintaining the essence of its heritage.

Objectives:

Trace the evolution of desserts and menus in the baking landscape over the

past century.

Propose innovative dessert ideas that blend contemporary trends with the

Old Mill Toronto$$s traditional identity.

Develop a strategic plan for introducing and marketing the updated dessert

menu to attract both loyal patrons and new clientele.

Conduct a thorough historical analysis of the restaurant's original menus and

desserts. Explore current dessert trends, flavour profiles, and presentation

styles. Conduct a survey to gauge customer preferences by reviewing the

Old Mill$$s online reviews. Collaborate with the group members to create a

menu on Canva that seamlessly integrates modern and classic elements.

Case Study $2$: Menu Formatting and Design for a Trendsetting

Dessert Bar

This case study will provide insights into the role of menu formatting and

design in creating a distinct brand identity for a dessert$-$focused

establishment, showcasing how visual elements can contribute to a

memorable dining experience.

Framework: A newly established dessert bar is seeking to differentiate itself

through an avant$-$garde approach to menu formatting and design. The goal is

to create an immersive and visually appealing menu that complements the

avant$-$garde nature of the desserts offered.

Objectives:

Explore innovative menu formatting and design concepts within the dessert

industry.

Develop a menu structure that enhances the customer's experience and

highlights the uniqueness of each dessert.

Analyze successful dessert bars and high$-$end patisseries with unique menu

designs. Using Canva to create visually stunning menu prototypes.

Case Study $3$: Market Research and Pre$-$Menu Considerations for a

Vegan Dessert Caf$$

This case study will provide valuable insights into conducting effective

market research and making informed decisions during the pre$-$menu

planning phase, offering a roadmap for launching a successful vegan dessert

caf$.$

Framework: A group of entrepreneurs are planning to launch a vegan

dessert caf$,$ catering to the growing demand for plant$-$based options. The

challenge is to understand the market, identify potential competitors, and

make informed decisions during the pre$-$menu planning phase.

Objectives:

Conduct comprehensive market research to understand the demand for

vegan desserts in the local area.

Identify key competitors and analyze their menu offerings, pricing, and

customer base.

Develop a pre$-$menu strategy, considering factors such as ingredient

sourcing, pricing strategy, and marketing approach.

Conduct surveys $($using Secondary Market Research$)$ to gauge interest in

vegan desserts. Analyze data from similar establishments in neighbouring

areas. Collaborate with Baking experts to create a preliminary menu based

on market trends and consumer preferences.